{"title":"Standards Manual","description":"\u003ch4\u003eNew York, New York, USA\u003c\/h4\u003e\n\u003cp\u003eStandards Manual is the New York–based publishing imprint founded in 2014 by designers Jesse Reed and Hamish Smyth, dedicated to rescuing and reprinting the icons of design history. From legendary graphics standards manuals to visual archives you didn’t know you needed, their books are catnip for design lovers. Our founder has had them on her shelves for years, proof that these volumes aren’t just references—they’re inspiration on repeat.\u003c\/p\u003e","products":[{"product_id":"parks","title":"Parks","description":"\u003cp class=\"p1\"\u003eYour coffee table just earned a Junior Ranger badge. Parks by Standard Manual corrals 300+ maps, brochures, and graphic oddities from a century of U.S. National Parks, proving the design history is every bit as epic as the landscapes. Photographer Brian Kelley treats these paper keepsakes like treasures, charting a visual trail from early cartography quirks to Massimo Vignelli’s legendary Unigrid. Parks has been on our founder’s shelves for years, and it’s still one of those books she pulls down again and again for equal parts design inspiration and national park nostalgia. Think of it as a road trip through American design—with none of the traffic, bug spray, or melted car snacks.\u003c\/p\u003e","brand":"Standards Manual","offers":[{"title":"Default Title","offer_id":50329097601309,"sku":"PBO-STM-PAR","price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/3090\/7165\/files\/standards-manual-parks.jpg?v=1757182208"},{"product_id":"parks-2","title":"Parks 2","description":"\u003cp class=\"p1\"\u003eYour coffee table just earned a Junior Ranger badge. Parks by Standard Manual corrals 300+ maps, brochures, and graphic oddities from a century of U.S. National Parks, proving the design history is every bit as epic as the landscapes. Photographer Brian Kelley treats these paper keepsakes like treasures, charting a visual trail from early cartography quirks to Massimo Vignelli’s legendary Unigrid. Parks has been on our founder’s shelves for years, and it’s still one of those books she pulls down again and again for equal parts design inspiration and national park nostalgia. Think of it as a road trip through American design—with none of the traffic, bug spray, or melted car snacks.\u003c\/p\u003e","brand":"Standards Manual","offers":[{"title":"Default Title","offer_id":50329104285981,"sku":"PBO-STM-PAR2","price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/3090\/7165\/files\/standards-manual-parks2.jpg?v=1757181914"},{"product_id":"nasa-graphics-standards-manual","title":"NASA Graphics Standards Manual","description":"\u003cp class=\"p1\"\u003eHouston, we have… immaculate design. First published in 1975 by Richard Danne and Bruce Blackburn, NASA’s Graphics Standards Manual wasn’t just branding—it was a bold, futuristic vision for an agency literally reaching beyond the stars. This iconic manual set the stage for the legendary “worm” logotype and a design system as sleek and forward-looking as the missions themselves.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis edition faithfully reproduces the original manual from Danne’s own copy, complete with the historic 35mm slide presentation, the follow-up Managers Guide, and essays that give you insider context on how design met the space age. Packaged in its own static shielding pouch, it’s as much artifact as book—proof that graphic design really can be rocket science.\u003c\/p\u003e","brand":"Standards Manual","offers":[{"title":"Default Title","offer_id":50329193906461,"sku":"PBO-STM-NAS","price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/3090\/7165\/files\/standards-manual-nasa.jpg?v=1757184164"},{"product_id":"new-york-city-transit-authority-objects","title":"New York City Transit Authority: Objects","description":"\u003cp class=\"p1\"\u003eStand clear of the closing bookcase doors. NYCTA: Objects packs in 400+ artifacts from the New York City Subway, meticulously collected and photographed by Brian Kelley. What started as a hobby of hoarding MetroCards in 2011 spiraled into a full-blown archive of subway ephemera—tokens, tickets, signage, and all the gritty, glorious bits that make the system tick.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is the first catalogue of its kind: a design-lover’s ride through urban archaeology, turning overlooked scraps into cultural treasure. Equal parts design history and love letter to the city that never sleeps, it’s proof that sometimes the best stories are printed on cardboard (and occasionally smeared with subway grime).\u003c\/p\u003e","brand":"Standards Manual","offers":[{"title":"Default Title","offer_id":50329206358301,"sku":"PBO-STM-NYCO","price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/3090\/7165\/files\/standards-manual-new-york-city-transit-authority-objects.jpg?v=1757185948"}],"url":"https:\/\/hei-hey.com\/collections\/standards-manual.oembed","provider":"Hei-Hey","version":"1.0","type":"link"}