{"product_id":"nycta-graphics-standards-manual-compact-edition","title":"NYCTA Graphics Standards Manual Compact Edition","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCome for the Helvetica. Stay for 356 pages of design-nerd heaven. \u003c\/span\u003e\u003cspan\u003eThe NYCTA Graphics Standards Manual reproduces Massimo Vignelli and Bob Noorda’s modernist masterpiece for the New York City subway system, created at Unimark International. Inside, you’ll find the typography, colors, symbols, layouts, and meticulous rules behind some of the most recognizable signage on the planet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart design bible, part NYC time capsule, and dangerously good coffee-table material. You do not need to be a graphic designer to want this book. It helps, though.\u003c\/span\u003e\u003c\/p\u003e","brand":"Standards Manual","offers":[{"title":"Default Title","offer_id":52694584164637,"sku":"PBO-STM-NYCG","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/3090\/7165\/files\/standards-manual-nycta-graphics-standards-manual-compact-edition.jpg?v=1786206846","url":"https:\/\/hei-hey.com\/products\/nycta-graphics-standards-manual-compact-edition","provider":"Hei-Hey","version":"1.0","type":"link"}