San Francisco, California, USA

Hooray Sock Co. started in a tiny San Francisco apartment in 2017 when designers (and newlyweds) Hongsun Yoon and Tim Carpenter decided life’s too short for boring socks. With MFAs, a love of art and pattern, and a knack for chasing big dreams, they built a brand that celebrates individuality from the ankles down. Bold, joyful, and impossible to ignore—these socks don’t just cover feet, they kickstart happiness.