Serious softness, very good color

Amsterdam, Netherlands

SUITE702 thinks the world could use more optimism. And fewer sad towels. Founded in Amsterdam in 2018 by textile designer Shirley Muijrers and branding pro Olaf Arkauer, the brand brings very good color, bold stripes, and unapologetically cheerful energy to the bathroom. Their theory? Log off, dry off, lighten up. We can’t promise a great towel will fix everything, but it’s a suspiciously good place to start.